Common Branding Problems

What are the first things that pop into your head when you hear the word brand?

Logo

Color Scheme

Text Design

Overall feel

I'm sure at least one of these popped into your head. These are all part of what makes up a brand but they are worthless without answering some key questions.

Who are your ideal customers?

What services/goods do you offer?

What will your business look like in 5 years?